Challenge: New education-to-career company, Postsecondary Strategy Solutions (PSS), needed a brand and engaging resources to help young adults build financial literacy.
Solution:
- Cohesive Brand Identity: Crafted a professional logo and guidelines for consistent brand communication.
- Engaging Workbook: Designed a user-friendly, 44-page workbook with clear language and data visualizations for financial understanding.
- Targeted Marketing: Developed a lighthearted Instagram video ad that connected with students on their preferred platform, showcasing the workbook’s value.
Impact:
- Strong Brand Presence: Equipped PSS with a professional brand that attracts their target audience.
- Financial Literacy Empowerment: Created a valuable resource that equips young adults with clear financial knowledge for informed decisions.
