Challenge: Transform Willows Plant-Based Eatery, a casual NH vegan eatery, into an upscale destination attracting a discerning clientele. They needed a brand refresh and a website from scratch.
Solution: I elevated their image with a clean, modern logo featuring a subtle plant motif in vibrant green. The logo hinted at their delicious vegan focus while maintaining a sophisticated feel. Additionally, I proposed a user-friendly website concept (not built due to restaurant closure) to:
- Showcase Upscale Appeal: High-quality food photography, elevated menu descriptions, and clear information would portray the new, refined ambiance.
- Seamless User Experience: Easy navigation would ensure a smooth customer experience, reflecting the upscale service.
