This conceptual project for Willow’s Plant-Based Eatery addresses the challenge of creating an upscale brand identity that feels sophisticated yet approachable for both vegan and non-vegan diners.
The design concept uses clean lines and natural textures to create a welcoming, elevated aesthetic. The logo features a stylized ‘W’ with a leaf motif, crafted with the vintage-inspired Carrol Wild Stamp typeface to convey natural elegance.
High-quality food photography highlights the artistry of the plant-based cuisine, while the menu uses clean typography to clearly showcase ingredients. The website’s minimalist layout and intuitive navigation complete the experience, ensuring the brand feels refined but never pretentious.
To further express the brand’s botanical theme, a leafy mural—designed in Photoshop—acts as a key visual element, ensuring the overall feel is refined but never pretentious.